Ambitious saleswoman & Creative.

new graduate with passion for learning.

Nerveless swiss-Army Knife.

Altrusitic Leader & Listener.

Account Management ~

Creative Consulting ~

Sales ~

Performance Marketing ~

Consumer Behaviour ~

Psychology ~

Account Management ~ Creative Consulting ~ Sales ~ Performance Marketing ~ Consumer Behaviour ~ Psychology ~

From November 2021, to now, it’s been a long time coming.

So What’s my plan now?

January 2022

As a Marketing Intern at a tech company offering revenue enablement services to sales and marketing teams, I learned how to essentialize a complicated product into digestible value propositions for clients and internal departments at the company.

Learning curve = tackled.

I found that I was most energized and fulfilled in roles where I served as a sociable and agile Swiss-army knife. No two days were the same, and I adored it.

I worked alongside creative, strategic, and technology teams building relationships with industry partners to implement marketing activations, monitoring and optimizing campaign performance, and working alongside product marketers to position Klue as the solution needed to solve the intricate needs of our customers.

SEPTEMBER 2022

Working in client-facing consulting roles provided me with a fresh perspective on what I am looking for in a career. I want to inform client decisions from ideation to execution, taking accountability for my successes and learnings at every step of the way.

I found that like consulting, life is a sales pitch.

Whether it be of oneself, a project direction, or a creative vision. Sales is an intrinsic element of what it means to be a human being, and I wanted to cultivate this life skill.

As a psychology graduate with digital performance marketing and account management experience, I possess an entrepreneurial skill set that marries elements of creative consulting and client-facing, strategic sales. I am passionate about utilizing my humanistic perspective, experience-derived intuition, and data analysis skills to mitigate business risks and push clients’ creative agendas in dynamic environments. As a detail-oriented innovator, I am excited about leveraging my multitasking ability, hunger to excel beyond expectations, and cross-functional leadership skills to facilitate seamless communication and efficient project execution.

PRESENT

November 2021

After nearly two years of digital learning brought on by the pandemic, I yearned for steeper learning curves and interactive social experiences that could expand my world beyond Queen’s University.

I was curious about what my life could look like beyond my education, leading me to Klue as I took an eight-month hiatus from school.

March 2022

During my co-op, I was eager to maintain on-campus involvement in initiatives that I was passionate about. Klue allowed me to explore my interests in demand generation, event marketing, project management, and more.

The experience also allowed me to understand the workplace dynamics I thrive in, and what features of a job would allow me to excel in any role. Some things I knew for sure:

Social environments fuel, not deplete, me.

I am passionate about narrative-building.

I am eager to expose myself to any new experience to soak up knowledge like a sponge.

I applied these learnings and joined Smith Marketing Consulting and Queen’s Startup Consulting in an effort to find my niche. Informed by my background in psychology, I utilized humanistic approaches to collaborate with clients, resolved complex business issues, and maintained healthy interpersonal relationships among other consultants.

JUNE 2023

I supported enterprise clients across four industries to help clients build paid and organic presence through inventive activations on TikTok. As I immersed myself in contrasting verticals, I quickly adapted to understand the priorities, concerns, and socioeconomic factors that impacted business operations in these fields. Likewise, I collaborated with cross-functional teams and stakeholders to ideate, pitch, and execute campaigns with TikTok’s advertising solutions. I prioritized end-to-end project management and gained a comprehensive understanding of how different departments within an organization collaborate to deliver client projects on time and within budget.

More about me.

    • Created adaptable media plans for enterprise clients with feasible advertising strategies and forecasted performance based on targeting, segmentation, and campaign budgets.

    • Supported account teams in delivering best-in-class organic and paid campaign results, brand lift metrics, and identified mid-campaign upselling opportunities to present to clients.

    • Built a cross functional, Canada-wide ad repository that enabled sales teams to effectively convey creative best practices and drive revenue across TikTok Canada.Description text goes here

    • Planned outbound, inbound, and acquisition marketing strategies for two conferences that targeted C-suite sales and product marketing executives across North America.

    • Diversified and expanded email marketing strategies to produce approximately 16 new content strategies per month, while optimizing paid social media and search campaigns.

    • Upheld over $50,000 worth of contractual agreements with four major industry partners by maintaining project delivery timelines, corresponding with event vendors, and sourcing goods for in-person events.

    • Created a 16-page internal company report assessing the current client experience, outlined industry trends and risks, and created recommendations for the leadership team on how to improve efficiencies while retaining customers.

    • Conducted a product audit for one of ScaleTime's flagship programs, which I presented to ScaleTime's Chief Executive Officer.

    • Served as a client experience consultant to identify customer pain points, recommend areas for improvement, and prescribed how these tasks can be executed seamlessly.

    • Serving as a main point of contact for two speaker organizations while coordinating their travel, accommodations, and overall experience at QWIL's annual 100+ person Summit.

    • Quantitatively proving mutually beneficial relationships between QWIL and their sponsors and partners, through ROI analysis and pitch presentations.

    • Managing events budgets to deliver value to a network of over 1,500 people at lower than, or projected costs.

    • Consulting a Canadian activewear brand to drive lower-funnel sales activity, with a primary focus on increasing conversion rates on the clients’ website, TikTok, and Instagram accounts.

    • Providing key stakeholders with analyses on standards in the activewear industry, market best-practices, and competitor performance and tactics to drive long-term revenue growth.

    • Completing client projects with strict timeframes and budgets while solving complex business problems alongside student consultants and project directors.

    • Conducted inventory forecasting through statistical analysis for a transnational workout equipment brand.

    • Authored short and long-term marketing and communications strategies to optimize client business operations.

    • Developed strategic plans to enable clients to expand breadth and complexity of distribution channels.

Peer Testimonials

“Anna has been a kind and authentic mentor of mine, consistently showing real, empathetic, and honest support for those around her. Her character speaks through every interaction, and I am lucky to have been guided and inspired by her during my time as a student”

Galiya Vendrov, QWIL Co-Chair 2023/2024

“Anna is proactive and curious. She is a self-starter and her eagerness to learn did not go unnoticed. She was always quick to understand what was being shared with her. She is a quick learner and has an entrepreneurial mindset, always attempting to complete tasks on her own, but not afraid to ask for support in order to act more efficiently.”

Kristin Izumi, TikTok Brand Partnerships Manager

"Anna was an exceptional teammate and contribute to TikTok GBS during her summer internship at TikTok. She was an immediate standout amongst the intern crop based on her eagerness to excel in her role and the ability to go above and beyond on every project that come across their plate. Throughout this period, Anna exceed all expectations of her roles and responsibilities and became an integral part of the TikTok sales team by leading pitches, TikTok educational sessions and developing test and learn agendas for clients (something we rarely see interns capable of doing). She even spearheaded and pitched a custom internal incentive program for our clients that is being used at TikTok to this day. Anna will be an incredible standout in any role she is in due to her incredible attitude and sheer intelligence -- its been an absolute pleasure see her become a young leader in this industry as the sky is truly the limit for her in her career growth."

David Traunero, TikTok Brand Partnerships Manager